The B2B Marketplace for
Authenticated Pre-Owned Luxury

Aucnet America connects US resale businesses to authenticated luxury inventory — through live auctions from Japan and a growing wholesale marketplace here in the US.

Free to apply · Reviewed within a few business days · Intro calls daily, Pacific Time

100,000+

Items monthly

6,000+

Member businesses

60+

Countries

Since 1984

Auction heritage

From Application
to Access in 4 Steps

Membership is open to verified resale businesses.
Here's how to get started.

Apply

Complete a short application form and attach your business documents. It takes about 5 minutes.

Get Verified & Pay

Our team reviews your documents within a few business days. Once approved, you'll receive a payment link for the one-time $98 registration fee — credit cards accepted. No annual fees.

Receive Your Access

After payment, you'll receive credentials for both channels: Brand Auction and US Wholesale.

Complete Your Walkthrough & Start Bidding

Schedule a guided walkthrough with our team. We'll set your bidding limit, walk you through the auction platform, and make sure you're ready for your first auction.

WHY AUCNET

Backed by 40 Years.
Built in Los Angeles.

Aucnet America is the US subsidiary of Aucnet Inc. (Tokyo Stock Exchange listed), founded in 1984 as an auto auction pioneer in Japan. Building on that expertise, Aucnet launched its online brand auction in 2008 — now one of Japan's largest online auctions for pre-owned luxury goods, serving buyers worldwide. From our Los Angeles base, we bring this marketplace directly to American resale businesses.

BRAND AUCTION

What Moves Through Our Auctions

Every week, members bid on thousands of authenticated pieces in Aucnet's brand auction.
Here's the monthly scale by category.

Handbags

Listed monthly

50,000+

Watches

Listed monthly

6,900+

Jewelry

Listed monthly

16,000+

Based on average monthly listings on Aucnet Brand Auction.

Who we serve

Built for Every
Luxury Business

Join the thousands of businesses worldwide that trust us for sourcing authenticated luxury items

Live Sellers

Source proven, in-demand items for your livestream audience, with authentication already handled.

Pawn Shops

Access wholesale pricing on the categories your customers ask for most — and turn inventory faster.

Online Sellers

Keep your listings stocked with authenticated inventory, without the sourcing legwork.

Luxury Boutiques

Curate pre-owned pieces that meet the condition standards your clientele expects.

Yuichi Sato —
Penguin Trade Co., Ltd.

"We use Aucnet for both selling and buying. With so many members participating, items consistently sell higher than at other auctions — even pieces that are hard to move through our own channels. We've actually built our internal operations around it. And despite being an online auction, there's real human communication. That's what makes it reliable."

NG KAM WAI —
Tomimaru Trading Co., Ltd.

"Our business serves high-end clients in China. I'm from Hong Kong and Japanese isn't my strongest language, but that has never been a barrier. When issues come up, Aucnet's team supports us more attentively than any other online auction we've used. The sales support, the sheer volume of listings, the ease of the system — we're very satisfied."

A warehouse storage aisle with tall black shelving units holding many clear plastic bins with blue lids and assorted boxes on top.

Ready to Source Smarter?

Membership is open to verified resale businesses.
Not sure where to start? Talk to our team first.